INQ-277 | Promotions in Paris

Topic Description:

This course provides students with a comprehensive understanding of promotions management in Paris, France. Specifically, this course encourages learning by examining works of art, business atmospheres, traditional media and supporting media. We will stimulate creativity at museums, such as the Louvre and Musée d'Orsay. We will examine sales promotions, including business atmospheres and design, in the shopping district down the Ave de Champs-Elysées. We will examine promotions on billboards, in the métro, on buses, in premier magazines, etc. This course may be used as an elective within the Marketing Concentration.

Course Types Offered: Travel

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