INQ-277 | Business Lessons Learned from Celebrities

Topic Description:

This course uses the unconventional examples of celebrities from arts, entertainment and sports to introduce several business concepts such as products, innovation and creativity in product development, brands, promotion strategies, management and entrepreneurship. Students will use their analytical / critical thinking skills to deduce important business lessons that can be used by any organization.

Course Types Offered: On-Campus

Topic Approved: March 2013