INQ-260BU | Marketing or Mind-Reading?

Full Title: Is Marketing Research Mind-Reading?

Topic Description:

What are the ways researchers attempt to understand what you are thinking and feeling about a particular subject or a product? Can collecting consumer information result in ethical problems? What are the legitimate concerns individuals have about sharing information with organizations? In this course, we will design our own research project, collect and analyze data, and integrate the steps into a coherent project. Engagement in critical thinking, scientific writing, and oral presentations will be required.

Counts as Global? No

Topic Approved: November 2017