INQ-177 | Sport Consumer Behavior: Exploring Fandom

Topic Description:

Why are people sports fans? Why do people like certain teams, sports, or players? Why do people watch and attend games? This course will provide students with the opportunity to analyze sport experiences and visit various sports venues to gain a deeper understanding of the motives and psychology of participants and fans and the implications for the sports enterprise. Students will analyze how sport organizations enhance the consumer experience and increase loyalty within the sport. Throughout the course, emphasis is placed on understanding the application of marketing principles to ensure sport organizations’ profitability.

Course Types Offered: On-Campus, Field Trip

Topic Approved: March 2021